Role: Strategy
We found during our research that consumers build the case to purchase through many different sources until they run out of time and energy. They need three elements in a tire shopping experience: clarity through serving up the right details without distraction, guidance into the process so they do not get lost, and reinforcement through many voices to affirm they are making the right decision.
Role: Strategy
While both sites serve the same role in the shopping process, it was important for Firestone to come to life with its own brand voice and visual identity.
Sargento role: Strategy
Firestone Complete Auto Care role: Strategy
Quaker role: Strategy
Role for this reel: Editor
Role: Strategy
Parents and caregivers in low income families are looking to maximize their children’s potential as they develop, yet those same children have a thirty million word count gap by the age of three (American Educator, The Early Catastrophe). This gap must be addressed during this critical period in order to foster not only vocabulary and reading skills, but also the ability to seek, notice, and incorporate more complex thinking and experiences.
Words are foundational to childrens’ ability to process the world, because childhood is their Information Age.
Role: Strategy